I build dashboards people
actually trust and use.

Cleaned, re-engineered and standardised multi-channel datasets (paid social, organic social, GA4, PPC, CRM), improving reporting accuracy by 5% through rigorous validation and structured data modelling.

• Designed, automated and maintained ETL pipelines in BigQuery and Azure, cutting manual reporting time by 15% and keeping data reliable, scalable and analysis-ready.
• Built automated exploratory and dynamic dashboards consolidating multi-channel performance, helping clients spot trends faster and decide with clearer context, reducing reporting time a further 5%.
• Applied Python for statistical modelling, forecasting and anomaly detection, strengthening predictive confidence and giving clients early visibility of performance movements.
• Delivered HYVE and brand-vibrancy analysis, translating complex brand-health signals into direct strategic recommendations.
• Conducted competitor and market research to identify shifts in behaviour, channel dynamics and category pressures influencing client strategy.
• Partnered closely with internal teams and clients to refine reporting requirements, streamline data workflows and convert insights into commercially actionable recommendations.

Conducted comprehensive market assessments and detailed financial analyses using advanced tools such as Morningstar, providing actionable insights to support business strategy.

• Managed and analysed large quantitative and qualitative datasets on potential clients, using SQL to extract insights and identify emerging trends that informed key strategic decisions.
• Leveraged Tableau for data visualisation, turning complex datasets into clear, actionable reports that facilitated data-driven decision-making.
• Implemented streamlined business-development systems, notably a client-tiering structure, increasing new business by 15%.
• Developed and executed geographically targeted marketing campaigns, using innovative strategies to attract new clients and expand market reach.
• Managed SEO, GA4 and WordPress to enhance online visibility, track user behaviour and ensure the effectiveness of digital marketing efforts.

Managed and optimised day-to-day marketing operations, ensuring reliable data capture, clean reporting pipelines and smooth delivery of departmental activity across multiple channels.

• Designed and evaluated data-led marketing campaigns using SQL-based analysis and dashboard reporting, driving a 12% increase in student engagement and a 10% uplift in fitness-class attendance through insight-led optimisation.
• Built and maintained performance dashboards tracking social and campaign KPIs across Instagram, Facebook, TikTok and Twitter, reducing manual reporting time by 15% and improving reporting consistency and accuracy by 6%.
• Used SQL to query participation, engagement and sales datasets, identifying behavioural patterns and performance gaps; translated insights into targeted initiatives that increased on-campus event attendance by 30%.
• Improved reporting accuracy by standardising metrics, validating data sources and automating recurring reports, enabling faster decisions and clearer performance visibility for stakeholders.
• Collaborated cross-functionally with marketing and operational teams to align reporting outputs with institutional goals, ensuring insights were actionable and directly informed programme and engagement strategy.

Analysed social media performance across Instagram, TikTok and Snapchat using engagement, reach, impression and audience-interaction metrics to identify content trends and optimisation opportunities.

• Used Instagram insights to assess how content performance was influenced by timing, format, creative style and audience behaviour, supporting more data-led posting decisions.
• Reduced reporting time from 2 days to 30 minutes by streamlining recurring reporting in Power BI and Looker Studio, creating clearer templates that made campaign performance easier to analyse and share.
• Supported data-led campaign optimisation by reviewing KPIs, assessing creative performance and highlighting opportunities to improve reach, engagement and brand awareness, driving engagement up by 7%.